COMES OF AGE
BY PETER KRAY; PHOTOS BY CESAR PIOTTO
f the 20th Century ended with the Information Age,
then what we are living in now is the Age of Interaction.
Not only can we immediately access newspapers, videos,
and sports scores from our computers, cell phones, and
iPads, but we can immediately react to that media as well,
weighing in with our own opinions and additional insight
on Twitter, Facebook, or in online chat rooms.
Long gone are the days when talking heads were expected
to deliver the world’s news in 30-minute segments every
evening. Today, information comes from everywhere, all day
long. And smart companies are harnessing that free-flow of
information, and using it to the benefit
of their brand. Vail Resorts, for instance,
stopped charging for its on-hill photo
service this season, reasoning that many
more guests will opt to get free photos,
and then personally broadcast them in a
virtual explosion of grassroots marketing.